How do you tell what a domain name is worth? There are over 340 million domain names currently in domain name registrations.
It may come as a surprise to people that some domain names can be a few dollars and other domain names may be worth and sold for several million or more.
Today, most of the best domain names such as the two, three, and four-letter domain names have been taken but there are still plenty of extremely valuable names for sale.
The Top General Attributes That Give Your Domain Name Value.
1) The Clarity and Length of the name.
2) Correct spelling.
3) Organic traffic to the domain name
4) The Extension.
5) Context and meaning of the name.
6) Looking for Similar Domains sold
The Clarity and Length of Name.
How simplistic is the domain name?
For a very simple example, think about some of the most recognizable companies in the world. Amazon.com, Walmart.com, Apple.com, and Tesla.com, all have several things in common.
These names are not very long and easy to remember, if Amazon didn’t own their domain name and owned Theamazon.com or Getamazon.com or some variation of the name, you can only imagine the confusion that would arise.
There is no way on earth that you would be able to buy any of those names today because the brand recognition and meaning attached to these words are so great.
These aspects of clarity and length are what give your domain name value.
Having the correct spelling on whatever name you own is another huge factor that plays a role in how much your domain name is worth.
Think of Wine.com, imagine if they decided that wine.com would be too much money for them so they went with something like Wiine.com or Whyne.com or something that sounded the same but had totally different spelling.
With this bad spelling, you devalue your company and brand. Nobody is going to remember to spell your name wrong, you essentially giving money and customers to whoever owns the name.
So in essence there is immense power in owning the premium version of your domain name.
The Organic Traffic Your Domain Gets.
The organic traffic that your domain name generates can bring huge value to your domain name.
Especially when you are selling a domain name you can show the buyer that they will have people visiting the domain as soon as bought.
You are essentially selling a name and an immediate customer base included in a one-stop shop.
The Extension of the Domain Name.
It is important to note the domain name extension is extremely important and directly tied to the value of your name. The .com is always and forever will be seen as the most valuable extension there is to a domain name.
There are other extensions that are still valuable such as .org and .net but they are not the top of the line.
For more information on the basics of domain names read What To Consider When Buying A Domain Name.
Context and Meaning of the Name.
There are plenty of one-, two- and three-word domain names that have meaning and are easy to remember.
The context and meaning of your name help the SEO, keywords, and findability of your website.
Look For What Similar Doman Names Sold For.
Finding the “comparable” value of what domain names in the same category sold for is a way to find the value of your domain name. For example, Cheapflights.com cheapflights.net Flycheap.com cheapflying.com would all be in the same ballpark as far as pricing goes.
So looking at what other people with the similar domain names sold their names for is another way to evaluate what range your name is worth.
For Instant Evaluation.
Here are two sites you can visit to see what your domain name is worth.
These sites may not be 100% accurate but will give you a very solid base to work from.
Estibot.com the Free Domain Name Evaluation Tool.
When it comes to finding the value of a domain name, Estibot.com is one of the best websites around. Not only is it free to use, but it also offers a wide range of insights into how much a domain name is worth.
To start with, Estibot.com looks at the SEO and how it ranks.
This is important as it can give you an idea of how popular a domain name is and how much traffic it could potentially generate.
The site also looks at the cost per click for google ads, as well as the keywords that are associated with the domain name.
This can help you to see if there is potential for making money through online advertising.
Overall, Estibot.com is an excellent resource for anyone looking to buy or sell a domain name.
It’s easy to use and provides a wealth of information on the value of different domain names.
WebsiteOutlook is another domain name evaluation website that is much more advanced. It offers Basic statistics such as Alexa Rank, Page, and Domain name authority.
They do keyword analysis for organic competitors with SEMrush Metrics with is extremely useful to you.
You can see social Popularity in the whois Record and Network Information as well.
This is a powerful tool and an excellent way to obtain more information on the worth of your domain name.
Domain Name Brokers.
If you feel like you have a premium Domain Name but don’t quite know you can always ask a Broker to give you an estimate.
Brokers see Thousands of premium domain names and could instantly tell you based on experience what they think your domain name could sell for.
It is possible they have brokered something like your name so always reaches out to one if you feel like selling or buying a premium domain name.
They will also help you get the biggest bang for your buck, don’t be the guy who thought his domain name was worth less than it was and undersold himself…(it happens).
Here is a List of the Top Three Best Domain Name Brokers We Recommend.
2) Chris Zuiker
For Information on how to anonymously buy a domain name read our blog, Discover the Secrets To Buy A Domain Name Anonymously.